What is the LinkedIn Insight Tag? The LinkedIn Insight Tag is a piece of code you place on your website to track the behavior of your visitors. It collects data about visitors who interact with your LinkedIn ads. For example, it measures demographic information such as age, job title, and location, as well as actions […]
The recommended LinkedIn paid ad specs is 1200 x 627 pixels (aspect ratio 1.91:1). This is not only the image size for the most commonly used LinkedIn ‘Single Image’ ads, but also for the so-called ‘Promoted Post’. To ensure a crisp ad, we recommend using an image size of 2400 x 1254 pixels for your […]
That’s an interesting question! While many sources refer to the ‘Everyman’ or ‘Regular Guy’ archetype, we have deliberately chosen the term ‘Ally’ in our series on Brand Archetypes. Our approach somewhat deviates from the traditional interpretation as described in the book “The Hero and the Outlaw“. Brand archetypes play a crucial role for companies in […]
Archetypes are universal symbols, themes, or character forms that appear in cultures worldwide throughout human history. The concept was prominently introduced by Carl Jung, a Swiss psychiatrist and psychoanalyst. According to Jung, archetypes are fundamental aspects of the ‘collective unconscious’ – a layer of the human unconscious shared by all people regardless of culture, era, […]
That’s an interesting question! While many sources refer to the ‘Everyman’ or ‘Regular Guy’ archetype, we have deliberately chosen the term ‘Ally’ in our series on Brand Archetypes. Our approach somewhat deviates from the traditional interpretation as described in the book “The Hero and the Outlaw“. Brand archetypes play a crucial role for companies in […]
12 Jungian archetypes: what are they exactly? Carl Jung, one of the founders of depth psychology, proposed that there are universal, archetypal symbols and themes within the collective unconscious of humanity. These archetypes are basic and universal concepts recognized worldwide, regardless of culture or era. They form the core of many stories, myths, and religions. […]
Lead generation meaning Lead generation is the process of attracting and identifying potential customers (leads) who are interested in a company’s products or services. It involves collecting relevant contact information and creating valuable interactions to increase the likelihood that leads will eventually become customers. What is lead generation? Lead generation is an essential part of […]
How to determine the axes of a positioning matrix or competitor matrix?It’s a question we often get from students, and the answer typically varies depending on the situation. When you want to analyze the key factors for differentiation in a market, you need to determine these based on research. Investigate what the (future) key factors […]
You determine a company’s positioning by researching the marketing expressions and behavior of the company and its competitors. You then organize this information for all companies in the same way before drawing conclusions about positioning. Positioning models such as the competitor matrix and brand archetypes are very valuable for this final step. Positioning research varies […]
A distinctive positioning is the foundation of successful marketing Positioning is about the place your brand holds in the minds of your target audience compared to the competition. Additionally, positioning helps you make decisions in marketing and communication. Brands with unique positioning are more successful: they sell more, have higher margins, or can more easily […]