B2B marketing agency

More impact, less wasted time

Welcome, B2B Entrepreneur,

This site isn’t empty; it’s focused.

We understand you don’t have time for vague promises or sweet talk. You want to know what works, what it costs, and what it actually gets you. And most importantly: that you can count on it. For over 14 years, Merkelijkheid has been helping B2B entrepreneurs get more results from their marketing — without the hassle.

Schedule Introduction Client References

We provide all the marketing you need as a B2B entrepreneur, such as:

Campaigns
Branding
Positioning
Websites
Articles
Video
Photography
Consulting

Thom van Oss

Apex Dyamics

Jeroen Droog

Algemene betoncentrale: Albeton

Rob

Antonius

What does success look like for you? What do you want to achieve?

*Getting the basics right

First impressions count – often before you realise you’re making one. We make sure your brand looks professional, trustworthy and easy to find. From positioning to website: we create what you need to make it happen.

*Building brand value

Launching a new brand or still flying under the radar? We help you build recognition, credibility and preference with the right audience.

*Generate more leads

You want more – and better – enquiries. Our smart campaigns and content attract exactly the people who fit your business.

*Account Based Marketing

You know who your ideal clients are. Now it’s time to get through the door. With ABM we focus on the right decision-makers in the right companies.

*Growth with existing customers

There’s still a lot of value in your current client base. We help you uncover it – and turn it into real results.

Curious how? Schedule a conversation with founder Tal Gonen

Our secret weapon. We manage (your) time with extreme efficiency.

Many entrepreneurs spend more time on marketing than they actually want to. Not just on strategy or decisions, but specifically on coordinating, directing, and correcting their marketing agency. And all the while, it’s uncertain whether this time investment actually leads to better results.

That's why we developed our own MerkelijkheidOS.

Personal dashboards with real-time insights into your numbers

Clear actions, short lines of communication, less noise

Provide quick and clear feedback to accelerate and improve processes.

Gain complete control over your leads and view them directly in one clear system.

The entrepreneurs of Merkelijkheid each have their own story

Jens Diepenhorst Developer

Jens is an enterprising WordPress developer with a passion for automation and intelligent workflows. With Merkelijkheid, he helps B2B companies to enhance their marketing strategies and minimize time wastage. He combines technical skills in PHP and JavaScript with strategic insight to create user-friendly tools and platforms. He began with Jensd.nl, where he developed over 50 wedding photography websites. Now, he focuses on AI automations and smart integrations.

Tal Gonen Strategist

I am the co-founder of Merkelijkheid and operate at the intersection of marketing, sales, and organizational development. My strength lies in connecting people and disciplines—particularly in B2B environments where marketing and sales need each other to achieve real results. As an entrepreneur, I enjoy discussing ambitions, growth plans, and how marketing can be an accelerator in that process. And whenever possible, I do this from the water, behind the stove, or somewhere on a green.

Ties Morskate Brand Strategist

I am an entrepreneur, strategist, and writer — and I help B2B companies bring marketing back to what truly matters: results. From corporate communication, I learned the importance of strong content and clear decisions. In the world of B2B, I witnessed too much time and money being wasted on endless alignment and plans that never come to fruition. That’s why I founded Merkelijkheid: an agency that operates the way you do business. Practical, focused, and without noise.