Our passion for online marketing, content, and positioning shines through in our podcast, blogs, newsletter, and social media — or at least, it should. Let us know what you’re still curious about!
Why should you outsource your LinkedIn marketing? An agency costs money, and surely you know your target audience best? Yet, many successful B2B companies choose to outsource LinkedIn advertising. In this article, we explain for which companies this is a smart choice and what to look out for when outsourcing your LinkedIn campaign. You’ll gain […]
Want to generate more leads with LinkedIn? LinkedIn Lead Ads and other tools on the world’s largest professional network are highly effective. With features like Sales Navigator, you can precisely define your target audience and create content that moves them further along their customer journey. In this article, we explore all aspects of generating LinkedIn […]
Thursday, November 14 at 12:00, it’s time for our lunch webinar! In just 30 minutes, we’ll share insights from our LinkedIn Benchmark, discuss key metrics, practical tips, and show you how to optimize your campaigns for better results. Whether you’re new to LinkedIn advertising or looking to improve your strategy, there’s something valuable for everyone. […]
In this article, we explain the advantages of long-tail keywords compared to short-tail keywords and how you can incorporate them into your strategy. Through various examples and step-by-step explanations, we provide deeper insights into why you should focus your strategy on using long-tail keywords. What Are Long-Tail Keywords? When people need information, they quickly turn […]
Why Build an E-learning Environment for an Industrial Products Supplier? In this article, we address an important project: the APEXperience. For our long-standing client, Apex Dynamics, we created a custom e-learning environment where users learn about (and how to work with) their products. We’ll discuss the motivation behind this initiative, the primary challenges, and, of […]
Instagram is a powerful platform for increasing brand awareness, fostering engagement, and boosting sales. Naturally, questions arise about the costs of advertising on Instagram and the factors that influence these costs. This article will answer those questions, focusing on the business impact and practical considerations for entrepreneurs and professionals. What Are the Average Costs of […]
Brand positioning determines the success of brands and companies. Brand positioning is the foundation of distinctive capability and aids in strong, unambiguous marketing and communication. Yet, this is not straightforward for every brand. What exactly is brand positioning, and are there good examples? In this article, we start with a definition, share brand positioning models, […]
How do you maximize the results from advertising on Instagram? There are numerous factors to consider: your target audience, the message you want to convey, your ultimate goal, your branding, and your brand identity. Everything must be carefully aligned, as a disjointed appearance can cause confusion. In this article, we offer practical tips for optimizing […]
LinkedIn is the ultimate professional social media platform that no B2B brand can do without. However, it is still relatively underutilized as an advertising platform by many brands, even though we believe that’s where the real opportunities lie. But why LinkedIn? In this article, we answer that question using three real-life examples. We share (anonymized) […]
Wondering how to start advertising on LinkedIn? In this article, we tell you everything about advertising on LinkedIn. We explain the steps to launch your first LinkedIn campaign, the opportunities advertising on LinkedIn offers, what to consider, and finally, how to optimize your campaign. First things first, to advertise on LinkedIn, you need a company […]