Domain Authority (DA) is an algorithm that predicts how valuable your website is in search results. DA ranges from 1 to 100, and the higher your score relative to your competitor, the greater the chance that your website will rank at the top of Google. Factors affecting Domain Authority Various factors determine your Domain Authority, […]
Anchor text is the clickable text of your hyperlink. Often, the anchor text on a website is underlined or colored, as shown in our example. Importance in link building For link building, it is important that this text indicates something about the link and the page it leads to, as this helps Google better index […]
A backlink is a link from another website to your website. For example, when another organization mentions you in a blog or other webpage and includes a link to your website. What Google reads from a backlink A backlink is a reference to your website and is read by Google. Google extracts three things from […]
Link building is a crucial part of online marketing that helps improve your website’s visibility on search engines like Google. Imagine you have a website about gardening. Link building is like getting recommendations from other websites that tell Google your site is trustworthy and valuable. What is Link Building? In simple terms, link building is […]
Longtail keywords are longer search phrases made up of multiple words. These keywords typically have a lower search volume but a very clear search intent. What Are Longtail Keywords? Longtail keywords are specific phrases that people type into search engines when they are looking for something particular. Because they are more detailed, they usually attract […]