If you want to stand out, you must make choices. Positioning determines how customers see you — and why they choose you. We help you claim a clear, distinctive spot in the market. This way, your brand becomes stronger, your message clearer, and your offering more appealing.
Positioning
Our Services
*Strategic workshops
Together, we bring your market, customers, and competitors into sharp focus and choose the positioning that aligns with your company and ambitions.
*Unique proposition
We translate your strength and positioning into a memorable message (corporate story) that resonates.
*Brand story & message
Clear, consistent, and distinctive. No empty claims, only substantiated ones.
*Implementation is key
Your positioning is the foundation for everything you communicate—online and offline.
*Internal alignment
Making sure everyone in your organisation knows the story — and brings it to life.
A strong positioning is the start of true differentiation
We help B2B brands sharpen and radiate their unique position. With strategy, creativity, and data, we build a brand that leaves a lasting impression.
What you can count on
Sharp & distinctive
Not a vague story, but a positioning you can build upon.
Practically applicable
A clear message you can start using right away, in your business and your communications.
No standard model
Your story, your strength. No copy-paste formats, just custom work.
Fast and pragmatic
No endless discovery. Just a clear, practical approach that gets you to the right decisions — fast.
The secret of strong brands. A book about brand archetypes
Partner Ties Morskate wrote a unique book on using brand archetypes in positioning — a practical tool to sharpen your story.
The power of brand archetypes: universal images that work.
How do you use brand archetypes in practice, even without a global brand?
A practical guide full of examples for ambitious brands.
For each brand archetype, an example from both the business services and industry sectors.
Tal Gonen
StrateegIk ben medeoprichter van Merkelijkheid en werk op het snijvlak van marketing, sales en organisatieontwikkeling. Mijn kracht ligt in het verbinden van mensen en disciplines — vooral in B2B-omgevingen waar marketing en sales elkaar nodig hebben om écht resultaat te boeken. Als ondernemer spar ik graag over ambities, groeiplannen en hoe marketing daarin een versneller kan zijn. En als het even kan, doe ik dat vanaf het water, achter het fornuis of ergens op een green.
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