Together, building the brand Aalberts Industries

Mirko Hohl

Aalberts Surface Technologies
From an extensive market report which formed the basis of our branding and positioning, to the creative and innovative creation of marketing material and company stationery, and finally the reliable, fast, and responsive administration of our website, Merkelijkheid was our preferred partner in all matters of marketing and brand development.

Merkelijkheid not only produced the annual report for Aalberts Industries for many years, but we were also involved in all aspects of marketing & communication. We collaborated closely with the marketing manager on positioning and developed the enduring corporate identity. Additionally, we continue to work for divisions or individual companies that are part of the group.

For both large and small B2B companies, Merkelijkheid takes care of everything from positioning to production.

For Aalberts Surface Technologies , we translated complex technologies into clear, compelling whitepapers.

The target audience ranges from technical specialists to buyers without in-depth knowledge — so we craft layered stories that everyone can follow. We handle the entire process: from interviews and text to design and delivery. The whitepapers serve as both substantial marketing tools and sales brochures — strategically deployable in diverse industrial markets such as aerospace, energy, and pharmaceuticals.

Tal Gonen

Tal Gonen

Strateeg

With this reference, we showcase two beautiful aspects of our work: strategic and creative endeavors, alongside practical implementation. As a B2B entrepreneur, you naturally need both.

Would you like to discover how we collaborated with Aalberts Industries to craft a strong positioning, achieve excellent communication, and develop a stunning corporate identity? Or are you curious about how to effectively communicate technical expertise to your target audience?

I would be delighted to show you how we accomplished this for Aalberts Industries and their Surface Technologies division, and the results it yielded.